New West Theatre Society is a non-profit arts organization, registered charity and affiliate member of the Professional Association of Canadian Theatres. Founded in April of 1990 by Brian Parkinson, the organization began with a single summer Music-Comedy Revue but expanded to a full season of varied theatrical productions by the time he retired in April of 2008. New West Theatre is the largest single user of the Genevieve E. Yates Memorial Centre using both the 488-seat proscenium and the 180-seat black box theatre.
With a mandate of producing a diverse range of theatrical productions for Southern Albertan audiences, New West Theatre has brought to the stage American classics, Broadway musicals, contemporary Canadian theatre, Theatre for Young Audiences and original creations. In addition to our regular season we offer educational programming to young people through our Summer Theatre Camps, Theatre School and in-school residencies.
Annually we sell between 18,000 and 22,000 tickets to approximately 100 performances. Patrons attend from across the region and beyond. New West Theatre passionately supports local professionals and hires artists from Southern Alberta, as well as professionals from across the country.
Mandate, Vision, Mission and Values
To provide Southern Alberta with broad-based and diverse program of professional quality theatrical performances and education which nurture the development of theatre appreciation
By understanding the cultural needs of Southern Alberta we will provide quality, sustainable theatre programming that engages and challenges our audiences and artists.
To engage a wide range of audiences through vibrant and diverse theatre productions and activities that connect Southern Alberta experiences with a larger artistic community
New West Theatre aims to:
Be a leader in the production of professional theatre in the Southern Alberta region
Participate in the vitality of Canadian Theatre
Contribute to the dynamism of the Lethbridge community by offering vibrant cultural experiences for audiences, and by generating sustainable opportunities for artists
1002 – 4 Ave South